This TV spot Beechams All In One was created by Grey London. Joshua G2 were supporting our sister agency with digital input. We were given the task of creating the digital elements of the rest of the 360 campaign.
The proposition was that some people will use ridiculous and outrageous methods to cure the symptoms of the common cold. But Beechams don’t. The executions included. Plunging into an icy pool. Self flagellation and the application of leeches.
The digital components were: Digital escalator panels (D-Ep) which ran on London Underground, Transvions at Mainline London train stations and MPU flash video ads which ran on The Sun and T3 online. We also created an immersive expandable banner which allowed the user to ‘play’ with all of the executions before engaging with brand. Examples of this work cane seen at: andybundock.com/beechams.html
Not all of the TV assets could be used effectively online so we shot the same actor used in the TV ad to ensure consistency. These were mainly used on the expandable banner for the more immersive content.