Comments? Suggestions? Inspired? Tell us: misfitwearables.com/preview

A stunning all-metal physical activity tracker that you can sync with your smartphone just by placing it on the screen -- called the Misfit Shine. It's tiny so you can wear it just about anywhere anytime. Simply tap it and a halo of lights appear to tell you how you're tracking to your daily activity goal. Unlike traditional pedometers, the Misfit Shine's proprietary sensor algorithms can track bike pedals and swim strokes in addition to just steps so you'll get more credit where credit is due. Carved out of a solid block of aircraft grade aluminum, it was built to last a lifetime and is super strong and completely waterproof.

The Misfit Shine comes with a clasp so you can easily wear it, and will retail for $99. A sports wristband will retail at $19 and a stylish leather band for $49. Pre-order these at a discount until December 15, 2012 at: misfitwearables.com/shine

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Simple. It's about overcoming complexity.

Simple for us means being smarter about
everything we do.

We wanted to apply that idea to make
us healthier. A main component of being healthy is: Are you moving enough?

So we want to ask that very simple
question and answer it with a simple product.
So we came up with the Shine.

The Shine is an activity tracker that's smart, elegant and really strong.

It's carved out of a block of solid metal. If you want to be technical about it:
It's carved out of air craft grade aluminum by micro laser drill.

So we built it to last.

Because it's made of solid metal, transmitting wirelessly is almost impossible.

But to keep things simple, we developed a new type of wireless sync technology.

All you have to do is place the Shine on your smartphone.

The Shine synchronizes with your phone, communicating with the app

which is now available on the iOS app store.

Your sync is complete. No wires, cables, or pairing.
Simple, and I think, really cool.

After studying how people use their activity trackers we notice the main use: Making sure you reach your daily activity goal. With the Shine you check your progress by tapping the surface.
The LED displays how close you are to achieving your goal.

Answering the question: Are you moving enough?

It registers your bike pedals, swim strokes and distance traveled by sensing your movements.
And it's the size of a quarter so it's easy to wear, even when wearing almost nothing.

It's water proof, practical, and elegant. In keeping with our philosophy of thoughtful simplicity we're trying to simplify the process of making stuff.

That means we run a tight ship with a small team and that's why we're starting here at Indiegogo.
It's what we call "The Lean Hardware Movement".
Making it better from the beginning
Prove that there's demand
and then create.

We're also going to open the Shine API so anyone can make something new
And we're inviting people to create their own apps
It's about making things smarter through simplicity. We put a tremendous amount of time and energy into making the Shine.

We're looking to you to prove you love it just as much as we hope you will.

By funding our project you're saying that you want it.
And it allows us to overcome the complexities of manufacturing and let us focus on simply making a great elegant product.

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