The video was created to be shown to villagers around the Ivohibe where WWF is working to help encourage civil society to take up the message of environmental protection.
The song is in Malagasy and speaks of the need to protect nature, as it is both the heritage and future. The music is original and was written and produced by a group of youths in Ivohibe in 2011.
The people in the video are from the villages where WWF work and especially those who work closely with the organisation to conserve their natural history; the rainforest of Madagascar
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