DDB and Peugeot asked us to create a campaign that would generate interest around the launch
of the new Peugeot 508 in Norway.
But how could we get people to spend time on a car that was not yet in store and
most people in Norway normally would not consider?
Our solution was to let the audience take an active part in the countdown by turning their Facebook profiles into grains of sand in an hourglass and give them the chance to win the new Peugeot 508.