Sam Cavanaugh is the National Executive Producer for Southern Cross Austereo (southerncrossaustereo.com.au), Australia's leading media and entertainment company, and he's at the center of the company's annual producers' conference and its unique theme: "Fans, not Listeners."
What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform structure and asking different questions yields some impressive new outcomes.
Conversation is with Mark Ramsey (markramseymedia.com)