When you get a bad reputation related to cheating and sexual infidelity how can you fix your reputation? Brand is everything in Hollywood. Hersh Davis-Nitzberg a leading reputation consultant looks at celebrity gossip and how to deal with bad press. He talks about what to say and what do do when it comes to media relations, social media, reputation protection and reputation management. Showing how a sophisticated approach to a bad image can develop a lasting positive public reputation for each client. How Celebs deal with bad press.