Heather Martin, Smart’s Director of Interaction Design spoke at the Over The Top TV World Summit in London about the opportunity to redefine the smart TV paradigm and challenges facing the industry. She believes that most connected TV experiences seem to be stuck in the “search and browse” paradigm associated with the Internet. What we need is a smarter TV experience – one that automatically recognizes the viewer, then aggregates content from multiple sources based on their preferences, and creates a unique set of curated content channels for them. Smart Design has re-imagined a TV experience that puts people first, leverages technology, and redefines the smart TV paradigm.
Smart Design is an innovation consulting firm. To learn more, please visit smartdesignworldwide.com.
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