Few people disagree with the principles of content strategy. But how do you move from general agreement to actively placing content at the heart of a business? How do you get others to adopt this mindset? In this section, you’ll learn hands-on techniques and practical tools—drawn from Kate’s experience with large organisations—that you can use to get content strategy adopted and supported by companies and clients.
Recorded live at the Together London Workshop, 21 September 2012, at Sadler’s Wells Theatre. togetherlondon.com/events