We recently designed the creative concept for the Lancashire County Council Healthy Heroes project.

The project promotes a series of healthy eating and healthy living messages to primary school children and their families. As part of the brief we were asked to come up with an identity for the project which would both engage and appeal to primary school children, whilst looking professional enough to remain credible with their parents.

After researching the target audience we devised the “Healthy Heroes”, a series of cartoon style super heroes who get their strengths from healthy living and physical activity.

After approval of the concept we have designed a range of print material, teaching resources and downloadable resources including an animated DVD.

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