HSBC App Tycoon TVC
We were asked by JWT London to help design the Sticky Weasel character and game that is featured in the new HSBC TVC.
This is the third TVC for the HSBC ‘In the future’ campaign, ‘App Tycoon’ shows how businesses will thrive through making international connections.
The film, created by JWT Dubai and produced in conjunction with JWT London brings to life the businessmen of the future – young, ambitious and internationally minded. Technology has empowered these entrepreneurs and businesses, no matter their geography. This execution represents the future of international trade and the way international connections can drive growth for businesses around the world.
TV Credits List:
Project name: HSBC App Tycoon TVC. Client and Job Title: HSBC App Tycoon. Brief: CMB/International Trade Creative agency: JWT Dubai and JWT London. Executive Creative Director: Axel Chaldecott. Creative Directors: Richard Hol, Tristan Fitzgerald, Seyoan Vela. TV Producer: Doug Wade. Planner (creative agency): Orlando Hooper-Greenhill, Ben Tan. Global Director in Charge: Joe Petyan. Account Director: Hamish Goulding. Media agency: Mindshare. Media planner: Nicky Owen. Director: Steve Rogers. Production Company: Sonny. Editor: Neil Smith at Work Post Editors. Sound: 750mph. Exposure: Global.