There's an old saying, I don't know who said it first: 'Ask forgiveness, not permission,' right? That kind of applies broadly for lots of things. In the context of the intention economy, it's basically: "Beat your own path through the frontier that is the marketplace, rather than operate entirely inside the permitted spaces that are established by the different companies that are out there." The permission side of "Ask forgiveness, not permission" is manifest to us in all of these agreements that we are forced to sign if we want to do business with a company. The simplest thing, even here at the hotel this morning, I have to sign in and I have to say that I accept all these conditions. It's ridiculous, you know, you don't have to do that if you walk into a store, for the most part. This is actually an ancient and broken system; it's as old as the industrial age and it's based on asymmetrical power, which is useful for getting scale in the industrial age.

We're moving past that age now. If we're going to have the age of information, all of us should be able to inform any way we want, so we should be free to make whatever agreements we want, with whoever we want to make them with, and do them in ways that actually work like they do in the open marketplace, where we don't have to come up with contracts between people and institutions all the time just in order to do business. So that's kind of the context for that.

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