Mighty Nice asked me to direct one of their channel idents for SBS.
Every Designer was given a sound bite and an open brief.
I wanted to capture the nostalgia of the Mr. Whippy sound with some home made stop motion animation.
I worked on this project with Darren Price, Softly Dunstan and Fi Patterson.
"These brand idents for SBS are based on the sounds of SBS, and feature abstract animation depiciting the wonderful goings on inside our brains as we watch the channel. ..."