In this fascinating look at the coffee farmer and their struggle to make a living, Atlanta filmmakers Dan Johnson and Steve Childress reveal a new and revolutionary revenue model in which the consumer actually buys direct from the farmer that grew the coffee. The coffee farmer realizes five to ten time more revenue per bag and is then able to invest that money by paying their workers better, practice sustainable farming methods, and deliver an artisan grade coffee to the consumer at a price far below what you would expect. The coffee farmer wins. The coffee drinker wins. The world maintains great artisan grade coffee!