Mobile Marketing Association Educational Series
India is host to an abundance of dynamic landscapes to navigate, and an increasingly mobile population that craves information and engagement. Smartphone sales in India rose by 87% in 2011 over the previous year1, and the tens of millions of smartphone subscribers in the region use their devices an average of 2.5 hours each day2. Of this, communication (voice and text) accounts for only 28% of usage2. More than ever, these smartphone subscribers need LBS solutions that make it easier to create meaningful and relevant connections to the goods, services or genuine experiences they need. The fast-growing LBS market in India has never been more robust, and continues to grow rapidly.
Poynt is a leader in the LBS and advertising space in India, and its India-specific mobile application – times. Poynt offers its users a unified, actionable and intuitive search experience. Our user growth in India is staggering. Since its inception in October 2011, the times Poynt user base has grown to almost half the size of the Poynt user base in the UK – a market that Poynt has occupied since 2010. Additionally, as a response to an initial advertising campaign in Late February 2012, times Poynt saw an immediate 60% increase in both new downloads and Event/Nightlife searches.
Siddhaarth Jalan, Timescity.com
Marco Hunstad, Poynt
Live Webinar Date: April 10, 2012