I created a set of short 3D animated videos for Production Craft to be featured in a video explaining the Catalyst Cracking technologies. I pitched the idea of doing a more stylized version of the product as opposed to a photorealistic look which would allow us to be a bit more creative and brand the video. I used Cinema 4D in creating the models, mograph for the particles and Sketch and Toon to help create the stylized look.
Post Production: Production Craft
Producer: Dawn Arnold
Animator: Jeff McBride