Alex Bogusky, one of the world’s most awarded creative directors, invites the TED community to help remake and rebrand capitalism in this short film, which was awarded an Honorable Mention from TED's Ads Worth Spreading.
Benefiting people, communities, society, the environment and future generations is the new advantage in business. Common is a partnership between Alex & Ana Bogusky, Rob Schuham and John Bielenberg (Project M) Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage. COMMON is a brand that is community designed, community owned, and community directed. It is a single open source brand — a living network — for rapidly prototyping many progressive businesses that unleash creativity to solve social problems.