It's incredibly early. At some level, we've only had computers for 50 years, 70 years, whatever you count. Maybe we had a Turing machine in the 30ies or 40ies doing cryptobreaking or whatever, but, you know, it's just started, by all means. And I think what's maybe promising is that the value used to be primarily in doing transactions, storing data. The value is moving towards actually doing analysis and doing things with this data.

And I think there is something pretty compelling happening in how companies are now starting to recognize that the value maybe is primarily not in the data, it's inside my organisation; I sort of squeeze the juice out of that, largely. It's now more about understanding what the world is doing. If I'm going to open up a new factory in Malaysia, should I do it now? What's going on there? Is it a good place to have a factory? Should I do it this year or next year? What's going to happen when I do that, what sort of people are going to be there? A lot of answers that I previously would sort of sit and look inside, now we can look to the outside. So there's an interesting shift going on there. But hey, over the next... You know, this is a 100 years, this is a 1000 years opportunity here; this is not a short-term opportunity being able to be smarter about data. This is an enormous opportunity.

I think it's going to be revolutionary, but then, look, any area is going to go through times when it's exciting, then it's going to plateau for a bit and then it's going to get really exciting again. We're probably at a point right now, because the web has again sort of moved a lot of human signals onto the web; suddenly we can actually get to that and start grabbing at it. We can store it, because there's big data stuff going on, so we can actually store it and we can analyse it. So suddenly there are all these possibilities and that's pretty exciting. Is it a revolution? Yeah, it's probably somewhat of a revolution. But is it the end revolution, is it to say that ? Are we going to say: It is all said and done after this? Not at all. It's just starting.

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