Engaging the Consumer: How Mobile Changes Everything
In this discussion we will review the key factors that are impacting marketers ability to successfully engage and manage an ongoing relationship with consumers. Key talking points will include cloud computing, marketing strategy, cross media effects, analytics and other key factors.
Mickey Alam Khan, Editor in Chief, Mobile Marketer
Berna Akyuz Ogut, Mobile Marketing and Loyalty Management, Division Head, Turkcell
Michele Edelmann, VP, Direct to Consumer Marketing, Warner Bros. Digital Distribution
Mike Ricci, Vice President, Mobile Practice Leader, Webtrends
James Smith, Chief Revenue Officer, Flixster