German director Axel Breuer teamed up with Hollywood routinier Thomas E. Ackerman to direct the magical storyboards created by Euro/RSCG Qatar. The german production company Voodoo Partners had only just over 3 weeks to deliver the commercials that are charged with visual effects, live animal and a fairy-tale environment. The production was executed as a combination of on-location, underwater tank, studio and tabletop photography. Voodoo Partners hired VFX house Pixomondo to create a combination of magical matte paintings and stunning transitions. The television commercial is aired in Qatar, Saudi-Arabia and other countries in the middle east.

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