ABUS – Keep On Riding

We love biking. Having our bikes stolen... not so much.

It was an incredible ride partnering with ABUS and Good Fortune Collective on this short ad. We experimented with some interesting transitions, and had fun animating as many characters as we could handle. Thanks to GFC for the opportunity, and to ABUS for keeping our bikes — and heads — safe.

Credits:

Agency:

Good Fortune Collective

Creative Direction:

Jorge R. Canedo E.

Production:

Stefan Green

Art Direction:

Grace Pedersen

Design:

Grace Pedersen, Thiago Steka, Avikali Lomavatu

Animation:

Manuel Neto, Ricardo Drehmer, Thiago Steka, Victor Silva, Jorge R. Canedo E.

Music:

"Where I Wanna Be" by Dazy Chain

SFX:

John Poon

See Project Details:

https://www.behance.net/gallery/117591201/ABUS-Keep-on-Riding