Keynote speaker: David Gerzof Richard.
Marketing Recalibrated: Your Library at the Core of the Community
Social media has quickly become one of the most popular forms of communication and is increasingly being used by a wide variety of enterprises and organizations. Libraries are no exception to this phenomenon. From social networking to blogs to “Text a Librarian,” libraries have capitalized on new mediums of communication to provide informational, educational, and editorial resources to people everywhere. Most prominently, a number of libraries have launched “Save the Library” campaigns via social media in response to budget cuts. Activists have taken to sites like Facebook and Twitter in order to spread awareness about the value of libraries and encourage citizens to fight back against library closures. Pages have been set up to raise money on Facebook, hashtags have been created to encourage discussion on Twitter, and events have even been staged at public libraries and posted on YouTube to generate awareness. Although many of these strategies have been effective, libraries can leverage social media even further to market themselves as important community staples. Here we’ll explore the ways libraries have been using social media and expand upon the future of libraries and their use of social media.
Recorded: November 5, 2012 - College of the Holy Cross, Worcester, MA