The world’s largest 99 Flake, giant chocolate digestives and the world’s biggest pyramid tea bag, served in a suitably enormous teapot! Celebrity, culinary alchemist Heston Blumenthal brings back a medley of much loved food traditions on a monumental scale in this new series.

London production company Betty TV approached us to create a set of larger than life programme titles in true Heston style, and who were we to disappoint? From a jumble of monochromatic ideas swirling around Heston's head, we plunge deep into his imagination and travel through a world of fantastical ideas bursting in glorious technicolor. All elements were illustrated, animated and graded in-house to produce the rich compositions for the titles and bumpers. The fabulous fanfare was composed by Ben Parsons.

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