Tis the season to be helping. Please help Royale raise $10,000 for The American Red Cross benefiting those on the east coast affected by Hurricane Sandy. Stick around after the movie is done to find out how you can help or click the link weareroyale.com/thebellringer.
If Royale meets their goal on January 11th, 2013 they will post a continuation of the story!
The animated story of Edith, altruistic bell ringer, embarks in a faraway land on a wintry city sidewalk. After many fruitless attempts at ringing in the spirit of giving, Edith becomes so frustrated that she hurls her bell at the next uncaring passerby, causing a coin to curiously bounce her way. Ignored yet again, she throws her bell at another passerby, this time yielding even more coins. By the end of the film, Edith’s red canister is brimming with coins -- even an engagement ring -- as the pull-out reveals a row of victimless donors knocked out cold for a noble cause.