Inspired by real families, real emotional stories that define a different kind of family
The AdCouncil and AdoptUSKids came to us with one of the most challenging briefs we’ve ever faced: Find homes for the thousands of teens in foster care in danger of growing up without families or a place to call home.
We set out to build something that was nuanced, emotionally impactful, and baked in the reality of the issue. Our work was ultimately inspired by real families, real stories, and crafted with care. Their emotional insights became the beating heart of our campaign — one that showcased a stirring side of adoption few get to experience.