This was an ad directed by Duncan Jones which we shot way back, right after film school, in Chinatown in London. This one is very close to my heart because it won a Kodak award for best cinematography back then, and it's always remained one of my favourites.
It was shot on S16mm film with an Arri SR3. One of the tricky bits was capturing the actual flashes going off, this was done in-camera, not an effect added in post. The visual reference is clear, the noodle bar scene in Blade Runner.