To help ALDO maximize exposure and drive store traffic for their Spring/Summer 2012 line of men's and women's shoes, we created ALDO SHOE PARADISE… an immersive, engaging digital experience and game that let players experience the entire collection while having fun and competing for big prizes.
After choosing to play as a man or a women, the player has to navigate his or her sartorial avatar through the Shoe Paradise, a gamified interactive catalog, moving up or down in hopes of grabbing and trying on the next pair of shoes, all the while trying to avoid obstacles along the way.
If successful in collecting all the shoes within the time allotted, the player won a 15% off coupon redeemable at ALDO stores and online. In addition, each player can enter to win a 3 minute ‘all you can grab’ shopping spree, a shoe lover’s dream come true!
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