This is my first test in the AR space i did with a developer friend of mine who initially introduced me to AR. He had a friend at budwiser who wanted to see some cool new tech so we basically tailored this early exploration to something budwiser related, hence, the bud girl!
What we really wanted to see, is if AR could handle more than just game level visuals, but more photographic, rich, realistic level visuals that would ultimately allow us to create a more compelling AR experience, which for me is really the most interesting potential of AR. So this bud girl is actually a 3D photo which I shot (comprised of multiple photos) and enough texture resolution to push into the pour level detail of the skin.
From here we wanted to start pushing AR a bit and see if we could create a little experience. So we though up this fun scene and I built a little turtle with some basic animation to see how AR would hold up to some bone and vertice animations, more geometry, more textures, sound and my friend wrote this cool water distortion shader which has a really fun effect thats distorting the video feed from the camera. Much to my surprise, with literally no optimizations at all, the AR space handled all of this with no problem! Now keep in mind we did this over a couple days as an exploration ... while learning the software at the same time, so the quality and realism is of this test is just scratching the surface.