KBS+P Toronto came to us with a lovely little story for the Children’s Wish Foundation. A true story involving a family, a child’s life threatening illness and the joy Children’s Wish brought to their lives. The creative team, copy writer Cristina Simonetto and art director John Roberton developed a wonderful, gentle script and looked for an animation team to work with.
The Crush team jumped on the opportunity to take the team’s poignant story and bring it to life. We wanted the film to be a children’s story brought to life. Crush’s Julia Deakin designed Emily and all the characters, and worked with Yoho Yue and Jullian Ablaza to bring Emily’s world to life.
Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.
Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story.
Apollo Music’s team took the pictures and added a beautiful, haunting score.
Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.
Thanks to Julie Poirier and Bryan Ritchie at Church and Dwight, the makers of Gravol for helping make the project a reality, and the producers Claire Cashman at KBS+P, Janice Rebelo at Crush, for getting it done.
Please head over to Gravol’s site to make a donation gravol.ca
Children’s Wish Foundation – Emily’s Story
Client: Church & Dwight
Assistant Brand Manager – Gravol® – Julie Poirier
Marketing Manager – Gravol® – Bryan Ritchie
Agency: KBS+P, Toronto
Creative Director: Dan Pawych
Senior Art Director: John Roberton
Copywriter: Cristina Simonetto
Broadcast Producer: Clare Cashman
Account Supervisor : Adam McClare
Account Executive: Paige Heathcote
Animation and Visual Effects: Crush
Creative Director: Gary Thomas
Senior Designer & Animator : Yoho Yue
Senior Designer & Animator : Julia Deakin
Designer & Animator : Jullian Ablaza
Animator: Joel Tellier
Illustrator & Assistant Animator: Ashley Barron
Illustrators/Assistant Animator: Flavia Lopez
Assistant Animator: Kyle Steffler
Assistant Animator: Errol Colautti
Senior Producer : Janice Rebelo
Executive Producer: Jo-ann Cook
Music & Sound Design: Apollo
Creative Director: Yan Dal Santo
Sound Design: Harry Knazan
Music Composers: Daenen Bramberger and Mike Wise
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