This is video documentation of my recent multimedia installation, "Eat Fresh Mexican."
"Eat Fresh Mexican" is a physical manifestation of the schizophrenic gaze that La Raza (in North America) are subject to, via dominant media. Under a harsh light source (reminiscent of interrogation), a grungy platter serves as center stage for the vignette of juxtaposing imagery. A spork and to go bag reference the commodification of Mexican culture, while a body of flour tortillas, bound by the grip of abstracted barbwire, speaks to the subjugation of Mexican-American people vis-à-vis laws like SB 1070.
With the scrawled declaration: “I CAN'T TELL U Where 2 FINd GOOD MEXICAN FOOD!!” -- a stale corn tortilla responds to an advertisement card on the opposite side of the platter. Adding another layer to the piece, distorted audio sourced from fast-food ads and various "Mexploitation" films -- media that already contain distorted messages -- engulfs the entire installation space over loudspeaker. Inter-cut sound bites from raging cinematic scenes, side-by-side the kum ba yah rhetoric of "something exciting to eat" television ads, communicates the curious position that Mexican Cuisine inhabits within the North America psyche.