Cricket Australia's new "Party at our Place" for the One Day International Series is all about capturing the excitement, passion and fun of the event. To bring it to life GPYR Melbourne and Photoplay's Husein Alicajic created a metaphorical place blending ODI cricket match atmosphere and a pumping house party, all to the sound track of the summer anthem "I love it" by Swedish band IconoPop.
Husein tells us: " Key for all of us was creating a seamless journey that gave you the feeling of actually being at this great house party. Then as we move through the house and into the yard, we get these little surprises along the way that tell us were actually at a one day cricket match, with the real players running out on to the pitch and giant stadium lighting towers."
Client: Cricket Australia
Product: One Day International
Title: Party at our Place
Agency: George Patterson Y&R Melbourne
ECD: Ben Coulson
Copywriter: Aaron Pepper
Art Director: Connor Beaver
Agency Producer: Jess Thompson, Sheridan Bott & Karley Jay.
Production Company: Photoplay Films
Director: Husein Alicajic
Producer: Florence Tourbier
Post Production & VFX: Method Studios
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