This was a fun one, not to mention ambitious for a full 3D spot complete with character design and animation to be completed in-house in just two weeks. Art Director Zach Silverman came up with the idea of referencing the 1964 classic claymation program "Rudolph the Red-Nosed Reindeer" to create a Christmas story for the Braves. After designing the characters in 2D, we began building them in Cinema 4D. The textures seen here are from actual doll clothes and action figure outfits. They photographed the details, compositied them as needed and applied them to the characters in 3D. It was a blast to work on, and it gave us a chance to flex our in-house capabilities at Blue Sky.
Creative Director: Mike Schatz
Sound Engineer: Ben Holst of Tunewelders
Design, Modeling & Animation: Zach Silverman and Jonathan Buttry