One of eight 15-second TV spots campaign using stop motion to show the wide range of SKUS available, in this case the range of men’s undies. Well-known Québec comedienne Nathalie Malette comes in for the punch line at the end of the 15 seconds.
Tag: L’Aubainerie, always there for me
Agency: LXB Communication Marketing
Creative director: Pier Lalonde
Copywriters: Pierre Bouahom, Pier Lalonde
Art director: Marilyn Bouchard
Production house: TVAccès
Director: François Bégin