The Label It Yourself (#LIY) is a decentralized, autonomous grassroots campaign born out of our broken food system. We have been asking corporations and our government to label food products so we can make educated decisions about what we eat. Our requests have been ignored and so we are taking matters into our own hands.
Using LIY’s resources, we encourage people to: autonomously label GMOs and empower others to do so, rescue words like “All Natural” and “Natural Flavors” from being hijacked, expose unfair labor practices. We have a right to know what is in our food and where it is coming from.
The Label It Yourself (LIY) campaign is not intended to disparage anyone’s personal food choices. It is about bringing attention to the lack of transparency on the part of corporations and our government when it comes to the food we buy and eat. In order for us to make informed decisions about the food we put in our bodies, we need to know what’s in it and how it’s produced!
We strongly encourage those who participate in the Label It Yourself campaign to be conscious of how the dominant food system makes whole, healthy, just, sustainable, GMO- and chemical-free foods inaccessible to many communities, particularly to low-income communities and communities of color.