Straying away from the traditional style of web navigation, we created an online lookbook that effectively showcased the newest line of alpargatas from Rueda.
In conjunction with the lookbook, we fashioned a fun, simple, and unique social tool that allows the brand to take their positioning beyond just selling a product.
All logos property of Rueda. Music property of Regina Spektor.
Created as part of the Fall 2012 Quarter at Miami Ad School. Copyright 2012.