TRAFFIC, with support from Krayon Pictures, has brought out a new 15-second film on illegal wildlife trade.
The film features a playful Leopard cub chasing a butterfly when it accidentally puts on the TV. The cub is mesmerized looking at a wriggling snake and is further startled by a gunshot that transforms the snake into a handbag. Similarly, a Tiger is shown to turn into a rug and an elephant into ivory figurines.
“The animation is a new medium for TRAFFIC in India to spread awareness on issues related to illegal wildlife trade. It helps grab attention with its superb animated characters. We are extremely thankful to Krayon Pictures, co–producer of the Delhi Safari, India's first stereoscopic 3D animation feature film, for its efforts in putting this together” said Khalid Pasha, Associate Director & Interim Head of TRAFFIC in India.