While Connected TV (CTV) has been growing steadily, 2020 brought about a shift in consumer behavior that catapulted its growth faster than anyone could have anticipated. CTV is now an integral part of the omni-channel marketing strategy, and brands are taking advantage of its inherent command of user attention to create stronger relationships with their customers. Join Innovid’s GM of Measurement and Analytics, Jessica Hogue, as we explore the key takeaways from the company’s latest Global Omni-Channel Benchmarks.
In this session, we’ll discuss:
What omni-channel marketing looks like in a post-pandemic world
How the growth of programmatic buying is reshaping the media mix
What advanced creative strategies brands are leveraging to build memorable, personalized experiences that significantly increase engagement