A commercial for 'Lands End' Clothing, promoting their new line of classy swimwear for ladies. Directed & animated by myself & composited by the very talented Mr Scott Benson.
The commercial was completed early March this year, but had been delayed it's release due to V/O changes etc. Was a pretty difficult job to pull off given Scott & I had about three weeks (maybe a little over) to deliver... this included a character animation test seq, storyboards, an animatic, production animation, background designs & final compositing. With many late nights & days seamlessly merging into one, I knocked up a short animation test (may post up later), storyboards, an animatic & final animation. The animation itself wasn't so bad; it was the particularly more tedious method of 'clean up' for this 'no-outline' look... Scott thankfully took care of all background artwork & compositing; applying his usual mind-boggling AE wizardry to the completed movie & pulling it all together... Though originally, we were really hoping to do a lot more animation/ visual-wise, we were very much on a of a tight leash with how far we could push things... All things considering, I'm really happy with how it's turned out, & hope you guys enjoy it too!
Client: Lands End
Agency: Agency 1903
Producer: Matt Walker
Director: Maxwell. A. Oginni (maximajination.com/)
Background design: Scott Benson (bombsfall.com/)
Character animation: Maxwell. A. Oginni
Compositing: Scott Benson
NB: This is my own personal version of the ad... The music here is, "Congo Train" by Les Baxter.