When it came to planning their participation in TEDxTokyo 2012, TEDxTokyo partner Otsuka Pharmaceutical collaborated with the TEDxTokyo creative team to take on the challenge of coming up with an entirely original means for sharing their company story.

The result was a big hit - a 3 minute animated video that takes viewers on a journey from the founding of the company to today's important work in original food and health products.

Watch the video here: vimeo.com/44851990

The process of creating this video would normally have spanned several months, but as it was, the team only had 6 weeks. Much of this time was spent in distilling the company message down into a series of images, with the actually drawing and filming only taking a few days.

The shoot was followed by an intense post-production phase, compressed into a period of a week order to meet the deadline of June 30th, when the video would be launched at TEDxTokyo 2012.

This timelapse documents the two main studio days, and is a composite of footage and photographic stills from 4 cameras placed around the studio. The final image is that of Otsuka's annual company brochure which features original art from this animation throughout.

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