L'OR Espresso launches a new collection called "Créations" : Passion, Sérénité & Exubérance.
3 unique variations developed by Master Blenders Dominique L., Richard V. & Joan O.
Their agency, Saatchi & Saatchi+duke asked us if we could produce 3 interactive film experiences
in collaboration with Casus Belli for the first web-exclusive launch of L'Or Espresso. They had in mind to illustrate the inspirations of the Master Blenders through 3 highly elegant, poetic and interactive film experiences.
Our motivation was to deliver experiences that would immerse the audience in the Master Blender universe,
and invite the user to play with it, making his own creation before sharing it with his friends.
We met a few challenges along the road on different levels. First, how to translate the Creation character
and aromatic profile in very short interactive films in a poetic way? Second, how to make it interactive and keeping it highly elegant, reflecting the high quality of L'OR Espresso Creations ? Last of all, how to make it
in less than a month ?
The result is 3 unique experiences : with PASSION, the user can interact with a dancer to create his own living sculpture, with SERENITE, he can blow on an infinity of papers to make them fly while a man starts a poetic walk, and with EXUBERANCE, he can create his own choreography by turning on or off 4 dancers
and musical instruments.
To discover on lorespresso.fr/
Client : L'OR Espresso
Agency : Saatchi & Saatchi+duke
Film Production : STUDIO WHITE / BLACK no Milk no Sugar
Digital Production : Casus Belli
Film Director : Cyril Masson for BLACK
Co-Director : Benoit Tételin for BLACK
Chorégrapher : Sylvie Imadali for BLACK
Dancer : Daniel Ralph M'Faya for BLACK
Post-Production : Jmage for BLACK
Music : Biban Records for BLACK
©STUDIO WHITE 2012 / le-studiowhite.com
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