IF Director Mark Gardner teamed up with Michael Rosenfeld and Howard Hughes Medical Institute, one of the world's most prestigious science research facilities, to create a comprehensive brand identity for HHMI's new documentary branch, Tangled Bank Studios.
Drawn from Darwin’s "The Origin of Species," the tangled bank conveys the sense of inquiry, exploration, and stories that drive the pursuit of science. We took these concepts on the road with us to shoot this logo sequence in the Gamboa Rainforest outside Panama City, Panama with DP Darran Tiernan. The luminosity of the firefly concept carried over to inspire the fledgling company's website design and broadcast packaging as well.
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