Created for General Motors and Segway, Inc. to illustrate how their emission-free, electric prototypical vehicle may be adapted for future consumer adoption and urban infrastructure.
GM Design sent us the 3D data for the prototype design and we animated it in an original abstracted New York-themed environment for their April 2009 press conference. Total turnaround time from receipt of math data to final review was less than four days.
We also shot running footage of the prototype in Brooklyn and Manhattan using a SteadiCam and a vehicle-to-vehicle rig called MotoCam.
Segway-GM Project PUMA Music Video (2009)
Segway-GM Project PUMA Press Conference (2009)
Created for Aquila Productions