For the NEC event Luma worked closely with WRG and their client, EE, on designing five interactive areas. These included:
An interactive floor, showcasing the new brand’s ‘particle’ look and feel
A dance zone - allowing six dancers to interact with famous movie scenes through a Luma custom designed and built game
A pledge wall - based on the YrWall digital graffiti wall but highly customised
A particle wall - a fun and creative way to show off EE’s high-speed capabilities
Brand values zone - brand new digital mirrors come alive when guests’ walked near them, showcasing the brand values
Luma has recently been involved in the launch of the most exciting change in the mobile communications landscape in recent years - the launch of 4G network EE. Brand engagement company WRG approached Luma to help communicate brand values, create excitement and build interest in the brand. The target was not consumers but the 20,000+ employees from across the Orange, T-Mobile and EE brands. EE had an ambitious plan to rebrand their business in a matter of weeks, a total brand repositioning with fresh values and attitudes.
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