Here at 1st page of google we are careful when we use the word "guaranteed" because we are aware that 1) We don't want to be put into a position where we have to give money back and 2) we also understand that the use of the word "guaranteed" can create confusion in the minds of those who don't understand the definition we are using...on the other hand, in most cases, we can't accept an SEO job that we can't guarantee because...of the statistic mentioned above. Most people believe it and business owners don't want to pay an advertising company for a billboard in outerspace...so to speak.
In closing, I would like to say that here at 1st page of google / Spotlight Adventures, more than 50% of our free analyses end in a first page of Google "money-back guarantee" for most, if not all of the keyword strings selected...And we rarely have to honor our "money-back guarantee". I hope this clarifies to the skeptics out there how REPUTABLE SEO companies are using the word "Guarantee" in a proper fashion and will help to end all this mindless criticism revolving around something that is really not a CLAIM but rather an assurance of satisfaction that is extended to business clients who are paying for Search Engine Optimization.
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