Australia's first-ever holographic fashion show has been created by Newcastle agency Enigma and launched yesterday to Australia's media, bloggers, consumers and VIP's at Melbourne Central.
The holographic fashion show was shot in Sydney at The Front Studios in Redfern with renowned Australian stylist Kate Gaskin. Gaskin translated key-looks from Melbourne Central retailers and well-known Australian faces such as MTV presenter Kate Peck and Corbin Harris. Female DJ duo The Faders made special guest appearances throughout the show. It was created in partnership with T7 Events and Fusion Technology.
Enigma created the state-of-the-art virtual show to launch the GPT Group's digital campaign for its leading Australian shopping destination Melbourne Central. The campaign includes a new Smartphone app.
Glenn Cogan - Execuitve Creative Director
Katie Hope, Producer
Aaron Haberfield, Director / Cinematographer
Luke Amann, Director / Motion Graphics / Editing
Andrew Sheldon, Data Wrangling / Editing
Simon Murrell, Camera Assist / Grip
James Schofield, Additional Motion Design
Steve Schofield, Gaffer
Ange Stephens, Photographer
Daniel Saward, Technical Director Musion T7
Tara Airlie-Noe, Make up
Kate Gaskin, Stylist
Jessica Roberts, Stylist’s assistant
Petta Chua, Stylist’s assistant
Grace Murray, Runner
Talent: Corbin Harris, Kate Peck and the Faders
Models and Dancers: Chris Van Doren, Tiarne Ettingshausen
Merille, Broed, Gunita, Joanie
Mark Brandis, Music Arrangement
The Front Studios, Alexandria