Zappos launched the Zappos TweetWall, which brings "the latest product finds and obsessions from the Twitter community". Hovering over the pictures of products shown on the TweetWall brings up the user and Tweet alongside the product's image.
Over a one month period, Zappos averages over 600 products tweeted by its customers. On some days, Zappos has seen as high as 60 Tweets per day about their products. As Zappo's TweetWall gains visibility, the team expects that it increase the conversation even more about their products. Zappos builds products like the TweetWall as a fun way for their customers to be inspired and discover new products.
(music by @deadmau5, Closer)