This piece was created to build buzz throughout the internet for WWE Summerslam, an annual pay per view event. It depicts a number of WWE Superstars lip-dubbing to the official Summerslam theme song performed by hit recording artist, Kevin Rudolf. In less than two weeks of it's original posting, the video garnered over half-a-million views and was the talk of the "WWE Universe." The fans were encouraged to create their own videos to the song and submit them to the WWE YouTube channel, with the hopes of seeing themselves on the screen at Summerslam. This encouraged fan interaction and increased ppv buys 18% over the previous year.

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