tvotshow.com - Hot Topic Sponsored by DigiCAP - Systems are being developed that will create opportunities for broadcasters in targeted advertising, datacasting, autonomous vehicles, advanced alerting, distance learning, and 5G integration. While there are significant differences in these systems, they share common requirements. They will all require data management, automation, and the ability to change quickly. These characteristics are best delivered with data-centric software/cloud systems, not traditional television hardware systems. The end game of ATSC 3.0 is not just to get TV stations on the air, it is to reinvent broadcasting as a high-tech, growth industry. Toward that end, a group of visionary industry executives will review the underlying technologies common to all ATSC 3.0 monetization systems as a starting point to plan for them. (Moderator: Josh Gordon)
