Even if you meet Diane Pernet just once, her dark and mysterious elegancy guarantees that you will never forget about her. With her dark sunglasses, black clothes, the famous veil on her head and deep, characteristic voice Pernet has long been one of the most interesting and influential characters of fashion and art. Besides being a designer, fashion writer, documentarist and an editor, she's also amongst the world's first fashion bloggers with her blog called 'A Shaded View on Fashion' (ASVOF) and the founder of the world's first annual fashion film festival, A Shaded View on Fashion Film. As an American living in Paris for years, Pernet has a life full of her passion of black, elegance, the designers whom she loves and refers to as ‘timeless’, art, cinema and new projects.
She traces the most intriguing aspects in fashion, discovers and supports upcoming fashion designers, with her blog attracting nearly 300 thousand visitors each month. She also celebrates the synergy of the two greatest passions in her life, fashion and cinema with ASVOFF since 2008; evaluates the short films from around the globe that present authentic works on fashion, beauty, style and helps their screenings.“I think the new way of representing the fashion is fashion movies” says Diane Pernet who, encourages the newest dynamic of fashion with this vision and her initiatives.