Fruit of the Loom 'Fresh Fruit' addresses the unexpected basics; the needs that are barely talked about in the wake of natural disasters. People need more than just food and a blanket. They need to feel human by the little things that we take for granted.
Client: Fruit of the Loom
Concept by: Dudley Duberry, Rahul Sawant, Tim Murakami, Tim O'Connell
Art Direction: Tim O'Connell & Rahul Sawant
Copywriting: Tim Murakami
Creative Strategy: Dudley Duberry
School: Academy of Art University, San Francisco