Hurricane Sandy has been one of the worst storms to hit the east coast of the United States in history. The storm has left many cities and boroughs blacked out - leaving thousands of people without power and hot water for days, potentially weeks.

We propose a creative solution to help alleviate these specific problems when dealing with the aftermath of a catastrophe such as Hurricane Sandy.

We know it sounds fun, but this is a real, viable solution to a serious issue. The tongue-in-cheek nature of this idea is its strength, making it extremely sharable. Its potential for earned media value is huge.

Visit root4ny.com for more information.

Creative Team: Unicorn Collective (Julia Guo, Frank Thiruchelvam, Shruti Thiruchelvam and Scott Turner)

Music: Let's Get It On Tonight (Montell Jordan), Let's Get It On (Marvin Gaye)

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